Last updated: June 7, 2026 · Data source: carrier rate sheets and product disclosures, verified 6/7/2026
If an agent quoted you the EquiTrust MarketPower Bonus Index MVA, you're looking at a 15% premium bonus from a B++ rated carrier — a mid-tier bonus FIA that pairs a solid upfront bump with mediocre crediting potential. Honest review by an independent producer (NPN 20602398) appointed with 20+ A-rated carriers.
As of 6/7/2026 · vs. other bonus FIAs in the market today
| Dimension | Grade | One-line take |
|---|---|---|
| Current cap rate (S&P 500 1-yr P2P) | C– | 5.75% as of 6/7/2026 — well below top competitors (Charter Plus 6.50%, Athene PEC 15 7.00%, F&G Prosperity Elite 8.50%, SILAC Denali 10.25%). |
| Surrender flexibility | C | Long surrender period typical for bonus products; MVA applies. |
| Carrier financial strength (AM Best) | B+ | B++ (Good) — solid but below A-tier. EquiTrust is owned by Eli Global, a private holding company. Less brand recognition than top-tier. |
| Income rider quality | B | Competitive at common income-start ages; not class-leading. |
| Total annual fees | B | No explicit base-contract fee on this variant; rider charges apply if elected. |
| Premium bonus structure | A– | 15% bonus at issue — solid, though not the largest in the market (American National Smart Start hits 20%; North American Charter Plus 14 hits 19%). Vests over surrender period. |
| Liquidity in emergencies (waivers) | B | Standard waivers (terminal illness, nursing home) — adequate, not exceptional. |
| Disclosure transparency | B | EquiTrust contracts are clearly documented; carrier is less prominent in industry analysis than top-tier. |
| OVERALL | B– | A mid-pack bonus FIA with a real 15% bonus and adequate carrier strength — held back by the relatively low cap rate. Makes sense for the buyer who specifically wants a meaningful bonus but doesn't care about top-tier brand. |
🎯 Best for: the 55–67 buyer placing $50K–$200K who wants the bonus magnitude more than the cap rate, comfortable with a B++ rated carrier, with a true 10+ year hold horizon.
⚠️ Look elsewhere if: you want the highest current cap rate (SILAC Denali at 10.25% or F&G Prosperity Elite at 8.50%), you need the largest possible bonus (American National at 20%, North American at 19%), you want an A+ carrier, or you might need full liquidity inside the surrender period.
Talk to a licensed independent expert. Hans.
Fixed indexed annuities are committed for 7-15 years. Cap rates renew annually and can drop. Income riders have separate benefit bases that aren't cash. Get an independent review before you commit your retirement savings to a multi-year contract.
Drop your info — within 24 hours, you'll get a written independent review of your quote + side-by-side comparisons vs. 2 alternatives.
📞 Hans Goldstein · 213-414-2808 · NPN 20602398, independent licensed insurance producer
A core part of every Goldstein review. The more complex an annuity, the worse the rating in this dimension — because complexity is where buyers get burned (confusing riders, fee structures hidden in plain sight, surrender penalties that surprise people, separate "benefit bases" they thought were cash). Simple products (SPIAs, MYGAs) score low; products with stacked bonuses + income riders + MVA + multiple crediting strategies score high.
Income rider + separate benefit base + multiple crediting strategies. Easy to misunderstand. Get a second opinion.
| Dimension | Score (1–10) | What this measures |
|---|---|---|
| Riders | 5/10 | Number of optional/required riders (income, death benefit, LTC, etc.). More riders = more fees + more confusion. |
| Crediting strategies | 5/10 | Number of index-linked strategies (cap, spread, participation rate, step rate, volatility-controlled indices). More options = harder to understand. |
| Surrender complexity | 8/10 | Length of surrender period + MVA + bonus recapture interaction. Longer + MVA + recapture = more confusion. |
| Benefit-base separation | 3/10 | If the product has a separate "PIV" or income-base that is NOT cash but feels like cash. This is the single biggest source of buyer confusion in the industry. |
| Bonus structure | 7/10 | Premium bonus with recapture schedule. The bonus is real, but the recapture is complex. |
Why complexity matters more than people think: Carriers don't get sued for complexity. Agents don't get sued for it either (in most states). But buyers regret it constantly. The annuity that wins your money in year one and confuses you for the next 14 is worse than a simpler product that you understood perfectly. Simple ≠ inferior. Simple = audit-able.
MarketPower Bonus Index is a competent bonus FIA without standout features. The 15% bonus is real but smaller than the market leaders. The 5.75% cap is below average. The B++ rating is adequate but not top-tier. For most buyers, there are better choices in the same product category: bigger bonus (Smart Start, Charter Plus), higher cap (SILAC Denali, F&G Prosperity Elite), or stronger carrier (Athene, North American). This product fits a narrow buyer profile where EquiTrust's specific terms happen to match the buyer's specific situation.
| Feature | Detail (verified via carrier rate sheets 6/7/2026) |
|---|---|
| Product type | Single-premium fixed indexed annuity (FIA), bonus variant with MVA |
| Carrier | EquiTrust Life Insurance Company |
| Parent | Eli Global (private holding company) |
| AM Best rating | B++ (Good) |
| Premium bonus | 15% at issue — vests pro-rata over the surrender period |
| S&P 500 1-yr cap | 5.75% as of 6/7/2026 |
| Fixed account rate | 3.25% as of 6/7/2026 |
| Crediting strategies | 11 separate index accounts available |
| MVA | Yes |
| Free withdrawal | Typically 10%/year after year 1 (verify state) |
| Issue ages | 0–75 typical |
| Min premium | $10,000 typical |
| Max premium | $1,000,000+ (verify) |
| Optional GLWB rider | Available — annual charge applies |
On $200,000 premium with a 15% bonus, your starting accumulation value is $230,000 — $30K of upfront value. Caveats:
11 crediting accounts available, including:
- S&P 500 1-yr annual point-to-point with cap — current cap 5.75%
- S&P 500 1-yr annual point-to-point with participation — typical 40–55% participation, no cap
- Multiple proprietary volatility-controlled indices — higher participation rates, but the underlying indices typically underperform S&P 500 over long periods
- Fixed account — 3.25% as of 6/7/2026 (competitive for an FIA fixed account)
Honest take: the 11 accounts give you flexibility, but the headline 5.75% cap is the rate most buyers will end up using. Volatility-controlled options sound exciting but typically deliver less than the basic S&P 500 cap account over a 10-year hold.
Optional GLWB rider for an annual charge. Payout factors are competitive at common retirement income ages but not class-leading. If income is your primary objective, Allianz Benefit Control or Nationwide Peak typically offer better payout factors at the same age + deferral.
Numbers below are illustrative of product mechanics. I'll pull contract-exact figures from EquiTrust's illustration software for your specific quote when you book the call.
NAIC regulations restrict carriers from soliciting reviews. Only unhappy buyers leave reviews; happy buyers receiving steady credited interest have no platform that prompts them to post. (See full asymmetric-review meta on the hub.)
Universal FIA complaint pattern. Annual reset is industry-standard, subject to a minimum guaranteed cap. Verdict: not EquiTrust-specific.
What's actually true: B++ is "Good" per AM Best. Below A-tier but stable. State guaranty associations apply up to typical $250K per carrier per state limits. Verdict: legitimate concern for large premium placements ($500K+); manageable at moderate amounts under guaranty limits.
What's actually true: Bonus vests pro-rata over the surrender period. Year 5 of a 10-year surrender = ~50% earned. This is in the contract. Verdict: not a defect; an agent-disclosure or buyer-didn't-read issue.
What's actually true: EquiTrust is owned by Eli Global, a private holding company that has faced regulatory scrutiny in other contexts. State insurance regulators continue to allow EquiTrust to operate normally. Verdict: minor reputational concern, not a current financial-strength issue per state regulators.
Talk to a licensed annuity expert. Hans.
The 15% bonus is real, but there may be better bonus AND better cap alternatives for your situation. You wouldn't have major surgery without a second opinion. Don't sign an annuity contract without one either.
Drop your info — within 24 hours, written independent review of your EquiTrust quote + side-by-side against 2 alternatives.
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These aren't theoretical buyer types — they're composite stories drawn from clients, online reviews, BBB complaints, and forum posts. Names are real first names, locations approximate; details preserved.
Thomas was a Costco shopper who saw EquiTrust marketed through the Costco insurance channel. He liked the 15% premium bonus and the brand association. $175K rollover into EquiTrust; the bonus immediately boosted his accumulation value to $201K. He committed to the 12-year term because he didn't plan to touch it before age 72. His relationship with EquiTrust has been smooth; the customer service is direct (not through an aggregator).
Margaret bought EquiTrust at age 68 without realizing the surrender schedule extended to age 80. When her husband died at 73 and she needed to access $40K for funeral and probate costs, the surrender charge took $5K. Her complaint was real — but EquiTrust's disclosures clearly listed the surrender term. The agent who sold her this didn't match the product to her remaining life expectancy and liquidity needs.
The pattern: EquiTrust MarketPower Bonus Index MVA is a good product for the right buyer (typically a 55-67 buyer with a long horizon, no near-term liquidity needs, and realistic expectations) and a disaster for the wrong buyer (typically a buyer whose horizon, liquidity needs, or product-type expectations didn't match what the contract actually does). The product isn't the problem — buyer/product mismatch is.
This is the #1 thing buyers misunderstand about fixed indexed annuities, and the single biggest source of "I didn't know it worked that way" regret after year 3.
When you take out a 30-year fixed mortgage at 6.5%, that rate is locked for the entire term. The bank can't raise it. That's how most buyers assume an FIA cap rate works.
It's not. FIA cap rates work like high-yield savings account rates.
When Marcus or Ally raises their HYSA rate from 4.0% to 4.5%, that's their choice — and they can drop it back to 4.0% the next month. The rate you saw when you opened the account is NOT the rate you keep forever. The bank can change it at any time.
FIA cap rates work the same way:
Carriers don't print money to pay your index-linked credit. They take your premium, invest most of it in bonds at prevailing interest rates, and use the bond yield to buy S&P 500 call options that generate the index credit.
The 2010-2021 low-rate environment crushed FIA caps across the entire industry. The 2022-2025 rate cycle restored them. Whatever cap you see today is a function of TODAY's interest rate environment — and that environment will change.
Every FIA contract has a minimum guaranteed cap stated in the contract. This is the LOWEST the cap can ever go. Common minimum caps:
Read the minimum cap before signing. If it's 1%, your worst-case scenario is essentially 0% real returns for 10+ years.
The single best protection: ask the agent for the carrier's in-force renewal-rate history for the product you're being quoted. A carrier that's maintained competitive caps on existing contracts over 5+ years is much more trustworthy than one with no history (or worse, a history of cap cuts).
Carriers with the most consistent in-force renewal track records (industry consensus as of 2026): Athene, Allianz, Sammons (North American/Midland), American Equity, and Nationwide. These carriers have published renewal-rate histories that survive scrutiny.
Carriers without published renewal-rate histories OR with a history of cutting caps post-sale should be evaluated carefully — especially if the cap they're showing you today is near the top of the market.
If your agent can't answer #2 and #3 with documentation, you don't have enough information to buy the product yet.
This is the #1 thing buyers misunderstand about fixed indexed annuities, and the single biggest source of "I didn't know it worked that way" regret after year 3.
When you take out a 30-year fixed mortgage at 6.5%, that rate is locked for the entire term. The bank can't raise it. That's how most buyers assume an FIA cap rate works.
It's not. FIA cap rates work like high-yield savings account rates.
When Marcus or Ally raises their HYSA rate from 4.0% to 4.5%, that's their choice — and they can drop it back to 4.0% the next month. The rate you saw when you opened the account is NOT the rate you keep forever. The bank can change it at any time.
FIA cap rates work the same way:
Carriers don't print money to pay your index-linked credit. They take your premium, invest most of it in bonds at prevailing interest rates, and use the bond yield to buy S&P 500 call options that generate the index credit.
The 2010-2021 low-rate environment crushed FIA caps across the entire industry. The 2022-2025 rate cycle restored them. Whatever cap you see today is a function of TODAY's interest rate environment — and that environment will change.
Every FIA contract has a minimum guaranteed cap stated in the contract. This is the LOWEST the cap can ever go. Common minimum caps:
Read the minimum cap before signing. If it's 1%, your worst-case scenario is essentially 0% real returns for 10+ years.
The single best protection: ask the agent for the carrier's in-force renewal-rate history for the product you're being quoted. A carrier that's maintained competitive caps on existing contracts over 5+ years is much more trustworthy than one with no history (or worse, a history of cap cuts).
Carriers with the most consistent in-force renewal track records (industry consensus as of 2026): Athene, Allianz, Sammons (North American/Midland), American Equity, and Nationwide. These carriers have published renewal-rate histories that survive scrutiny.
Carriers without published renewal-rate histories OR with a history of cutting caps post-sale should be evaluated carefully — especially if the cap they're showing you today is near the top of the market.
If your agent can't answer #2 and #3 with documentation, you don't have enough information to buy the product yet.
This is where most buyers get confused (and where bad agents hide things). Plain language, no jargon:
You only pay rider fees if you elected the rider. If you bought a "pure accumulation" annuity with no income rider, you're not paying that 1%+/year fee. Always confirm what riders are ON your contract before assuming fees apply.
Q: Is this annuity right for me?
A: It depends on your age, time horizon, and whether you need income later. The product is best for buyers 55–75 with a 10–15 year horizon, who don't need to touch the principal until then, and who want either accumulation (no income rider) or guaranteed lifetime income (income rider). It's wrong for buyers over 75, anyone who might need the money in under 5 years, or anyone seeking growth alone without downside protection.
Q: How does an annuity actually pay out?
A: Three ways: (1) Surrender — withdraw cash, subject to surrender charges if early. (2) Annuitization — convert to a lifetime income stream (often required at maturity). (3) Income rider activation — turn on the GLWB rider for guaranteed lifetime withdrawals, even after account value reaches zero.
Q: What happens if the carrier goes out of business?
A: State guaranty funds protect annuity owners — typically up to $250,000–$300,000 per owner per carrier (varies by state). Check your state's guaranty association limit. The carrier's AM Best rating signals failure probability; A-rated carriers have very low historical default rates.
Q: Can I lose money in this annuity?
A: Principal is protected from market loss — index returns are capped above 0%. You CAN lose money via early surrender charges, rider fees eroding returns, or MVA adjustments. You cannot lose money from a market downturn.
Q: How much commission does the agent make?
A: Typically 4%–8% of premium for fixed indexed annuities, paid by the carrier (not from your money). Higher commission products often have longer surrender periods or smaller caps. The product cost to you is the same whether commission is high or low — but commission size is a useful proxy for product complexity.
Q: Should I roll over my 401(k) into an annuity?
A: Sometimes yes, often no. Yes if: you want guaranteed income, you're risk-averse, you have other liquid assets for emergencies, and you're 55+. No if: you're under 50, you need liquidity, you have plenty of pension/SS income, or you'd be putting all your retirement assets into one product. Get an independent second opinion before rolling over six figures.
Q: Why are caps so different across products?
A: Trade-offs. Higher cap = lower bonus, longer surrender, lower-rated carrier, or different index strategy. There's no free lunch. A 10%+ cap typically means B-rated carrier + 14-year surrender. A 6% cap typically means A+ carrier + shorter surrender.
Q: How are annuity earnings taxed?
A: Inside the contract, growth is tax-deferred (no tax until you withdraw). Withdrawals are taxed as ordinary income (not capital gains). For non-qualified annuities, only the gain portion is taxable. For qualified (IRA) annuities, the entire withdrawal is taxable. There's a 10% IRS penalty on withdrawals before age 59½.
A Fixed Indexed Annuity (FIA) is a contract where the carrier credits you interest based on stock market index performance — but caps your upside AND protects your downside. You can never lose money from market drops; you also won't get the full upside in big bull years.
The math:
- Put $100,000 in an FIA with a 7% annual point-to-point cap on the S&P 500
- S&P returns 12% over the year: you get capped at 7% = $7,000 credited
- S&P returns 4% over the year: you get the full 4% = $4,000 credited
- S&P returns -20% over the year: you get 0% (principal protected)
The "fees" are hidden in the structure:
- No explicit fee on accumulation-only FIA (no income rider)
- The carrier funds your principal protection by capping your upside
- Surrender charges 7-15 years if you withdraw early
- 10% free withdrawal per year typically
Q: Will the cap rate change after I buy?
A: Yes. Cap rates RENEW annually within contract minimums. The 7% cap you see at purchase can drop to 4% over time. Read the minimum guaranteed cap in your contract.
Q: Why is my cap lower than my friend's FIA?
A: Carriers trade cap rate for other features — premium bonus, longer surrender, income rider, brand prestige. Two FIAs with similar "headlines" can have very different actual structures.
Q: What is the "minimum guaranteed cap"?
A: The lowest the carrier can set the cap on your contract. Common minimums: 1-4%. If the minimum is 1%, your worst-case credited return is essentially 0% real after inflation.
Q: How are FIA gains taxed?
A: Tax-deferred during accumulation. At withdrawal: gains taxable as ordinary income. 10% IRS penalty on gain portion if withdrawn before 59½.
Q: Can I lose money?
A: Not from market drops (principal-protected). You CAN lose money from early surrender (penalty) or MVA adjustments. Stay to surrender period end = no loss possible.
Q: How long is the surrender period?
A: Varies — 7 years (Athene PEC 7 Plus), 10 years (most), 14-15 years (bonus products). Longer surrender typically buys you better caps or higher bonus.
Q: What's the difference between cap, participation rate, and spread?
A: Cap = maximum credited. Participation rate = % of index move credited. Spread = % subtracted from index move. Some products combine multiple. See How Annuity Crediting Actually Works.
Q: Should I add an income rider?
A: Only if you'll activate it for guaranteed lifetime income. Rider fee (0.85-1.50%/year) charged annually whether you use it or not. Many buyers pay rider fees for years and never activate.
| Term | Meaning |
|---|---|
| Cap rate | Max interest credited in one year. 5.75% means S&P returns of 25% credit only 5.75%. |
| Premium bonus | Extra accumulation value added at issue. Vests over the surrender period. |
| AM Best rating | Financial strength grade. B++ = Good (one tier below A). |
| MVA | Adjustment on early surrender that hurts when rates have risen. |
| GLWB | Optional lifetime-income rider for an annual fee. |
| Fixed account | Portion of premium that earns a declared rate (here 3.25%) rather than index-linked. |
| Volatility-controlled index | Custom index designed for lower swings — historically lower returns. |
| Eli Global | EquiTrust's parent holding company (private). |
| IRD | Heirs face ordinary-income tax on inherited gains, no step-up. |
| State guaranty fund | State backstop for annuity contracts up to typically $250K per carrier per state. |
(See full FIA glossary.)
Talk to a licensed annuity expert. Hans.
MarketPower might be right for you. There also might be a better-fit product in the market. The only way to know: run your specific quote side-by-side against the alternatives. Free.
📞 Hans Goldstein · 213-414-2808 · NPN 20602398, appointed with 20+ A-rated carriers
By submitting, you agree to receive calls and texts from Hans Goldstein. Msg/data rates apply. Reply STOP to opt out. Privacy Policy.
Talk to a licensed independent expert. Hans.
Fixed indexed annuities are committed for 7-15 years. Cap rates renew annually and can drop. Income riders have separate benefit bases that aren't cash. Get an independent review before you commit your retirement savings to a multi-year contract.
Drop your info — within 24 hours, you'll get a written independent review of your quote, side-by-side comparisons vs. 2 alternatives, and a no-pressure 15-minute call if you want one.
📞 Hans Goldstein · 213-414-2808 · NPN 20602398, independent licensed insurance producer appointed with multiple A-rated carriers
By submitting, you agree to receive calls and texts from Hans Goldstein. Msg/data rates apply. Reply STOP to opt out. Privacy Policy.
This review reflects publicly available product materials and approximate rates as of the date stated above. Annuity rates, caps, participation rates, payout factors, crediting methods, and long-term care benefit structures change frequently — typically monthly. Always confirm current values against the most recent carrier disclosure document and the actual contract before purchasing. This article is general information for educational purposes; it is not a personalized recommendation, solicitation, or offer of any specific product. Hans Goldstein is an independent licensed insurance producer (NPN 20602398) appointed with multiple A-rated carriers across the annuity and long-term care insurance market; the producer's specific appointment status with the carrier discussed in this review may vary, and this review is not an endorsement or representation of carrier appointment. No compensation has been received from any carrier in connection with the publication of this review. Always read the actual contract and consult a licensed advisor before purchasing any annuity or long-term care insurance product. Past index performance does not predict future credited interest. Annuities and hybrid life+LTC policies are long-term contracts with surrender charges; they are not suitable for funds you may need before the end of the surrender period. AM Best ratings and tax treatment are subject to change. Tax discussion of IRC §7702B, §1035, and the Pension Protection Act of 2006 reflects law as of 2026 and is subject to change.