Hans explains IUL funding with vehicles. The vehicle is the death benefit. The cargo is the premium you plan to put in. A policy works when the vehicle is sized to the cargo you will actually carry, year after year.
The funding spectrum, from overloaded to empty
| Vehicle | Design | How the premium compares to the tax-law limit | What can go wrong |
|---|---|---|---|
| Car overloaded | Small death benefit, very large premium | Premium above the 7-pay limit | It becomes a MEC: loans and withdrawals are taxed gain-first, with a 10% penalty before 59½ |
| SUV loaded right | The smallest death benefit that legally holds the planned premium (often Option B early) | About 90 to 100% of the 7-pay limit, several times the target premium | The max-funded sweet spot: the least cost of insurance per dollar of cash value |
| Semi with an empty tank | Large death benefit, minimum premium | Near the target or minimum premium, a small fraction of the 7-pay limit | Big fixed cost (COI on a large amount at risk) and little fuel; can run dry in the 70s and 80s if crediting disappoints |
| Semi fueled for the trip | Large death benefit with a guaranteed premium (GUL) or a no-lapse rider | Premium equals the guarantee premium | Fine for pure death benefit; little or no cash value, and missed payments shorten the guarantee |
One precision matters. The MEC line is set by tax law, not by the insurance company. IRC §7702A applies a "7-pay test" to every policy issued since June 21, 1988: if the premiums paid in the first seven years exceed what it would take to pay the policy up in seven level payments, the contract is a MEC (IRC §7702A). A MEC's death benefit is still generally income-tax-free under IRC §101(a); what changes is that lifetime loans and withdrawals are taxed gain-first under §72(e)(10), with a 10% penalty before 59½ (IRC §72). And "loaded right" only holds if you keep funding it for years, not just in year one.
Check your own numbers with the IUL funding checker.
An honest presentation of anything non-guaranteed uses words like "up to", "could" or "illustrated at". If you hear "will" about cash value, index credits, loan income or a living-benefit payout ("this policy will pay you 80%", "you will have $1 million at 65"), treat it as a red flag. Only the guaranteed column and the contract's stated guarantees are promises; ask the person to show you where the word "guaranteed" appears.
1 min 52 sec video. AI narration of this page, accuracy-checked against the review; the tables on this page are the current source. Education, not personal advice.
Welcome to this deep dive into an independent page on HansGoldstein.com Yeah, I'm really glad to be here to dig into this with you So our mission today is a short honest explainer of a piece called Max-Funded IUL Explained with a Car, an SUV and a Semi-Truck. Right, which you know sounds a bit complicated, but we'll break it down. Exactly To start the short answer is this a Max-Funded IUL Puts in as much premium as tax law allows for the smallest death benefit that can legally hold it. That's the absolute core of it Yeah, and this page uses this really great vehicle analogy to explain Sizing the vehicle to the cargo not the other way around Oh, it's such a good analogy because like if you think of your death benefit as the vehicle and your premium as the cargo Yeah, definitely don't want an overloaded car, right? Because a car overloaded actually becomes a modified endowment contract or MEC. Yikes, and that's bad for taxes, right? Very bad. Your loans and withdrawals are taxed gain first under IRC section 72(e)(10) And it gets worse. You also get hit with a 10% penalty before 59 and a half under IRC section 72. So You really want the SUV instead? Exactly. Make sense So loading that SUV right means changing the structure over time Why start with Option B which is an increasing benefit if we want a small vehicle? Because Option B holds more premium inside those tax rules early on Okay, then later switching to Option A which is level shrinks the amount at risk But wait reducing the face amount inside seven years can trigger the IRC section 7702A reduction in benefits rule, right? You nailed it. You have to be super careful there.
Most max-funded designs start with an increasing death benefit (Option B): the death benefit is the face amount plus the cash value. That keeps the amount the insurer has at risk level while you pay in, which lets the policy accept more premium inside the tax rules for a given face amount. When you stop paying, the policy switches to a level death benefit (Option A). From then on, cash value growth shrinks the amount at risk, which cuts the cost of insurance at the older ages where the rates climb fastest.
Where the insurer publishes it, the Goldstein Scorecard shows the guaranteed minimum cap; otherwise it says "not publicly disclosed". Caps, participation rates, loan rates, charges and dividends are not guaranteed and can change.
Send your email and I'll send the one-page funding checklist. Reply with your illustration and I'll tell you where it sits.
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In this model a male 45 paying $10,000 a year loses about 15% of the first 10 years of premium to charges when the policy is max-funded, and about 22% when the same premium buys three times the death benefit. The surrender charge is extra: in year 1 the cash surrender value is about $4,245 of $10,000 (max-funded) and $0 (target-funded), which is why early cash value can feel like half the premium disappeared. A common rule of thumb is that roughly half of early premium goes to charges; in this model that is close for year-one surrender value, and too high for the ongoing charges in a well-funded design.
| First 10 years | Premium load | Fees | Cost of insurance | To cash value |
|---|---|---|---|---|
| Max-funded | $10,000 | $3,700 | $1,240 | $85,060 |
| Target-funded | $10,000 | $8,710 | $3,721 | $77,569 |
Hypothetical. Not an illustration of any specific policy. Not a quote. Model on current (non-guaranteed) charges: premium load 10% (years 1-10) then 5%, $10 a month fee, per-$1,000 charge for 10 years, current COI at 80% of 2017 CSO select rates, 6% illustrated crediting. Guaranteed maximum charges are higher. Ask your insurer for the policy's actual charge schedule.
Read it like a ladder. The insurance part of the policy gets more expensive every year: the guaranteed maximum rate is about $8 per $1,000 at 65, $24 at 75 and $82 at 85 (2017 CSO). Each step is small until the late 70s, then the ladder curves up sharply. In a well-funded policy the cash value grows faster than the charges, so the policy carries itself with no extra premium (green). In an underfunded policy the charges eat the cash value from the inside, and the owner must pay more or the policy lapses (red, at 79 here). Real results usually land between those lines, which is why an in-force illustration every few years matters.
Hypothetical. Not an illustration of any specific policy. Not a quote. Male 45, preferred nonsmoker. Charges per the stated model; COI is charged on the net amount at risk (death benefit minus cash value), so the dollar cost depends on both the rate and how much coverage the cash value has not yet replaced. Source for rates: Society of Actuaries, 2017 CSO table 3291.
An IUL's cash value is flat in the early years and bends upward later. Early on, premium loads, policy fees, per-$1,000 charges and surrender charges absorb a large share of each payment. After the surrender period ends and the balance has had time to compound, the curve steepens. That shape exists only on the illustrated column. On the guaranteed column (0% crediting, maximum charges) the line is flat or falls.
| Year (age) | Guaranteed | Midpoint | Current |
|---|---|---|---|
| 1 (45) | 35% | 39% | 42% |
| 5 (49) | 77% | 86% | 95% |
| 10 (54) | 81% | 98% | 117% |
| 15 (59) | 85% | 110% | 142% |
| 20 (64) | 84% | 126% | 189% |
| 25 (69) | 83% | 144% | 251% |
| 30 (74) | 81% | 165% | 333% |
Hypothetical. Not an illustration of any specific policy. Not a quote. A transparent model built for this site, not a carrier illustration. Assumptions: male preferred nonsmoker, $10,000 a year for 15 years, Option B while paying then Option A, premium load 10% (years 1-10) then 5%, $10 monthly fee, a per-$1,000 charge for 10 years, surrender charge grading to zero by year 15. Current = 6.0% crediting (near the AG 49-A maximum) and current COI at 80% of 2017 CSO select rates; guaranteed = 0% crediting and maximum COI at 100% of 2017 CSO ultimate rates; midpoint = 3% crediting and COI halfway between. Real policies differ. Past index performance is not indicative of future results. Ask for an in-force or new-business illustration from the insurer, which shows the guaranteed column first.
No policy performs exactly as illustrated. Real results usually land somewhere between the guaranteed column and the illustrated (current) column: some years credit less than assumed, charges can move within their limits, and premiums are rarely paid exactly on schedule. That is why the midpoint column, halfway between the two, is the most useful planning number, and why Hans shows guaranteed, midpoint and current side by side.
Now the same $10,000 a year, at the same age, on three times the death benefit: the semi-truck with an empty tank.
| Year (age) | Guaranteed | Midpoint | Current |
|---|---|---|---|
| 1 (45) | 0% | 0% | 0% |
| 5 (49) | 52% | 62% | 74% |
| 10 (54) | 66% | 83% | 104% |
| 15 (59) | 74% | 98% | 131% |
| 20 (64) | 67% | 108% | 172% |
| 25 (69) | 56% | 117% | 226% |
| 30 (74) | 36% | 123% | 299% |
Hypothetical. Not an illustration of any specific policy. Not a quote. A transparent model built for this site, not a carrier illustration. Assumptions: male preferred nonsmoker, $10,000 a year for 15 years, Option B while paying then Option A, premium load 10% (years 1-10) then 5%, $10 monthly fee, a per-$1,000 charge for 10 years, surrender charge grading to zero by year 15. Current = 6.0% crediting (near the AG 49-A maximum) and current COI at 80% of 2017 CSO select rates; guaranteed = 0% crediting and maximum COI at 100% of 2017 CSO ultimate rates; midpoint = 3% crediting and COI halfway between. Real policies differ. Past index performance is not indicative of future results. Ask for an in-force or new-business illustration from the insurer, which shows the guaranteed column first.
In this model the max-funded design passes premiums paid around year 6 on the illustrated column, the target-funded design around year 10, and neither ever breaks even on the guaranteed column. A second, more pessimistic model put well-funded break-even around years 6 to 13 and target-funded around years 9 to 18, or never. Plan on a 10 to 20 year horizon, and read the guaranteed column with equal weight.
On illustrated values, a well-designed, max-funded IUL is often the most efficient way to buy permanent coverage with meaningful cash value: more potential cash value and death benefit per premium dollar at current assumptions. That is not true on guarantees. Guaranteed universal life is usually the cheapest way to guarantee a death benefit, and whole life is the only one of the three with guaranteed cash value growth. Caps, participation rates and charges in an IUL can change within contract limits, so the potential is real but not promised (GUL vs IUL, IUL vs whole life).
On a small premium, the route you take through underwriting changes the math. A fully underwritten (paramed) IUL often comes with a minimum face amount, and a larger face than you need raises the cost of insurance that eats into cash value. No-exam express IULs allow smaller faces but cap the face and offer fewer health classes, so a healthy buyer may be priced at standard. Hans walks through that trade-off in paramed vs no-exam IUL.
Ballpark ranges by age, sex, health class and face amount, with dates and sources: What an IUL costs, by funding level →
Get your exact number in 15 minutes on a call with Hans.
The death benefit is generally income-tax-free to your beneficiaries under IRC §101(a). Policy loans and withdrawals up to your basis are generally not taxed if the policy is not a modified endowment contract (IRC §7702A) and stays in force; a lapse or surrender with a loan outstanding can create taxable income. Loans are not free money. Indexed and participating loans on current IULs typically charge about 5 to 5.5%, with contract maximums up to 8%, while fixed loans often net 0 to 1% after the credited rate (insurer documents, 2025 to 2026). The statutory cap on variable loan rates is tied to the Moody's corporate bond yield average, 6.25% in September 2026 (NAIC), and regulators cap the spread an illustration can assume between the loan rate and the index credit at 0.5% (AG 49-A). A 0% index year on a borrowed balance is a negative year, and a policy loan is not always the cheapest way to borrow.
Send your policy or quote. Within one business day Hans tells you where it sits against the tax-law limit, what the guaranteed column shows, and whether the design fits your goal.
Rather talk it through? Or book 15 minutes on Hans’s calendar, or call 213-414-2808.
Hans Goldstein · 213-414-2808 · NPN 20602398, independent licensed insurance producer
Hans Goldstein, CA Insurance License #4273294 · NPN 20602398 · Goldstein & Co. LLC dba Goldstein Insurance Services, CA License #6016830
Contact: hans@hansgoldstein.com · 213-414-2808
General education, not tax or legal advice. Tax treatment depends on your facts and on current law, which can change. Talk to your CPA or estate attorney. Guarantees are backed by the financial strength and claims-paying ability of the issuing insurance company. Guarantees apply only to the contractual terms of the policy. Caps, participation rates, loan rates, charges and dividends are not guaranteed and can change. Hypothetical. Not an illustration of any specific policy. Not a quote. Illustrated (current) values are not guaranteed; the guaranteed column is the only promise in a policy. Hans is paid a commission by the insurer if you buy a policy through him. For life insurance, ask and he will tell you what he earns on your specific policy. Product and company names are trademarks of their owners. Goldstein Insurance Services is an independent agency, not affiliated with or endorsed by any insurer named here. Life insurance requires underwriting; not everyone qualifies. This page describes products in general terms; read the policy and the insurer's disclosures before you buy.