An employer match is an immediate return on your contribution before any investment gain. No life insurance policy can match that, so it is step one in Hans's order: match, HSA if eligible, Roth IRA, rest of the 401(k), Roth conversions in low-income years, then an IUL for people who also need permanent coverage. The full reasoning is on IUL vs Roth.
An honest presentation of anything non-guaranteed uses words like "up to", "could" or "illustrated at". If you hear "will" about cash value, index credits, loan income or a living-benefit payout ("this policy will pay you 80%", "you will have $1 million at 65"), treat it as a red flag. Only the guaranteed column and the contract's stated guarantees are promises; ask the person to show you where the word "guaranteed" appears.
AI voices. Education, not tax or legal advice. Hans is paid a commission if you buy a policy through him. Comment FUNDED on the video for the checklist.
401(k) vs max-funded IUL
| 401(k) | Max-funded IUL (non-MEC) | |
|---|---|---|
| 2026 contribution limit | $24,500 deferral; $8,000 catch-up at 50+; $11,250 at ages 60 to 63; $72,000 total | No dollar cap; tax law (§7702, §7702A) limits premium relative to the death benefit |
| Employer money | Match, often | None |
| Tax on the way in | Pre-tax (traditional) or after-tax (Roth 401(k)) | After-tax premiums |
| Tax on the way out | Traditional: ordinary income. Roth: qualified distributions not taxed | Withdrawals to basis and loans not taxed if not a MEC and the policy stays in force |
| Access before 59½ | Generally a 10% penalty unless an exception applies | No age rule on non-MEC access |
| Required minimum distributions | Yes for traditional balances | None |
| Costs | Fund expenses and plan fees | Premium loads, cost of insurance, policy fees, surrender charges early |
| Downside protection | None built in; depends on investments | 0% floor on index credits (charges still deducted) |
| Death benefit | Account balance | Life insurance death benefit, generally income-tax-free under §101(a) |
Sources: IRS 2026 limits; IRC §7702A; IRC §72.
Send your email and I'll send a plain-English read on whether a max-funded IUL belongs after your 401(k) and Roth.
We’ll email it to you. Hans Goldstein · NPN 20602398.
Rather talk it through? Or book 15 minutes on Hans’s calendar.
An IUL has no dollar cap and no income limit, which is part of its appeal for high earners. But tax law ties the maximum premium to the death benefit. Put in more than the 7-pay limit allows for a given face amount and the policy becomes a modified endowment contract (MEC): loans and withdrawals are then taxed gain-first, with a 10% penalty before 59½ (IRC §7702A, IRC §72(v)). A max-funded design uses the smallest death benefit that legally holds your premium, which is what keeps the cost of insurance low per dollar of cash value.
A 401(k) dollar is worth a dollar the day you contribute it. An IUL dollar is not: early charges and surrender charges keep cash value below premiums paid for years, then the curve bends upward. In our transparent model, a max-funded policy for a 45-year-old crosses premiums paid around year 6 on the illustrated column, but never on the guaranteed column. Plan on a 10 to 20 year horizon.
| Year (age) | Guaranteed | Midpoint | Current |
|---|---|---|---|
| 1 (45) | 35% | 39% | 42% |
| 5 (49) | 77% | 86% | 95% |
| 10 (54) | 81% | 98% | 117% |
| 15 (59) | 85% | 110% | 142% |
| 20 (64) | 84% | 126% | 189% |
| 25 (69) | 83% | 144% | 251% |
| 30 (74) | 81% | 165% | 333% |
Hypothetical. Not an illustration of any specific policy. Not a quote. A transparent model built for this site, not a carrier illustration. Assumptions: male preferred nonsmoker, $10,000 a year for 15 years, Option B while paying then Option A, premium load 10% (years 1-10) then 5%, $10 monthly fee, a per-$1,000 charge for 10 years, surrender charge grading to zero by year 15. Current = 6.0% crediting (near the AG 49-A maximum) and current COI at 80% of 2017 CSO select rates; guaranteed = 0% crediting and maximum COI at 100% of 2017 CSO ultimate rates; midpoint = 3% crediting and COI halfway between. Real policies differ. Past index performance is not indicative of future results. Ask for an in-force or new-business illustration from the insurer, which shows the guaranteed column first.
No policy performs exactly as illustrated. Real results usually land somewhere between the guaranteed column and the illustrated (current) column: some years credit less than assumed, charges can move within their limits, and premiums are rarely paid exactly on schedule. That is why the midpoint column, halfway between the two, is the most useful planning number, and why Hans shows guaranteed, midpoint and current side by side.
And where it does not: if you might stop paying in a few years, if you are 65 or older and buying mainly for cash value (why), or if you are counting on borrowing at a profit. Variable and indexed loans cost about 5 to 6.5% or more in late 2026 (the NAIC's Moody's corporate average benchmark was 6.25% in September, NAIC), and the illustrated loan spread is capped at 0.5% (AG 49-A).
In my opinion, the 401(k) vs IUL debate is usually framed wrong. It is not either/or. Take the match every time. If you are a disciplined saver with money left after the Roth and you need coverage for life, a properly funded IUL is a strong third bucket. If an agent tells you to stop your 401(k) match to buy an IUL, get a second opinion.
Policy loans and withdrawals up to your basis are generally not taxed if the policy is not a modified endowment contract (IRC §7702A) and stays in force; a lapse or surrender with a loan outstanding can create taxable income. General education, not tax or legal advice. Tax treatment depends on your facts and on current law, which can change. Talk to your CPA or estate attorney.
Send your numbers. Within one business day you get a written read on your order of operations and, if an IUL fits, a max-funded design with the guaranteed, midpoint and current columns.
Rather talk it through? Or book 15 minutes on Hans’s calendar, or call 213-414-2808.
Hans Goldstein · 213-414-2808 · NPN 20602398, independent licensed insurance producer
Hans Goldstein, CA Insurance License #4273294 · NPN 20602398 · Goldstein & Co. LLC dba Goldstein Insurance Services, CA License #6016830
Contact: hans@hansgoldstein.com · 213-414-2808
General education, not tax or legal advice. Tax treatment depends on your facts and on current law, which can change. Talk to your CPA or estate attorney. Guarantees are backed by the financial strength and claims-paying ability of the issuing insurance company. Guarantees apply only to the contractual terms of the policy. Caps, participation rates, loan rates, charges and dividends are not guaranteed and can change. Hypothetical. Not an illustration of any specific policy. Not a quote. Illustrated (current) values are not guaranteed; the guaranteed column is the only promise in a policy. Hans is paid a commission by the insurer if you buy a policy through him. For life insurance, ask and he will tell you what he earns on your specific policy. Product and company names are trademarks of their owners. Goldstein Insurance Services is an independent agency, not affiliated with or endorsed by any insurer named here. Life insurance requires underwriting; not everyone qualifies. This page describes products in general terms; read the policy and the insurer's disclosures before you buy.