Editorial review by a licensed agent who may earn a commission. No insurer pays for placement or grades. Hans is paid a commission by the insurer if you buy a policy through him. For life insurance, ask and he will tell you what he earns on your specific policy.
A grade means nothing unless you can see how it was made. Most "best life insurance" lists rank companies with no stated method, and many are paid placements. I would rather show my work: here are the dimensions, the weights, the scale, the sources and the rules for when a grade goes stale. If you think a grade is wrong, the correction policy at the bottom says how to tell me and what happens next.
Two names, kept consistent across the site: the Goldstein Index is this method and the overall letter grade. The Goldstein Scorecard is the table on each review page that shows the Index grades for one product.
AI voices. Education, not tax or legal advice. Hans is paid a commission if you buy a policy through him. Comment REVIEW on the video for the checklist.
Every product of a type is graded on the same keys, so an IUL grade on one page compares directly with an IUL grade on another.
| Dimension | Weight |
|---|---|
| Cap and participation strength | 15% |
| Floor and guaranteed minimums | 5% |
| Loan options and current loan rate | 15% |
| Cost of insurance and charge drag | 15% |
| Living-benefit riders | 10% |
| Overloan protection | 5% |
| Illustration conservatism (AG 49-A/B illustrated rate vs peers) | 10% |
| Carrier strength | 10% |
| Cash value at years 10 and 20 vs peers, standardized case | 15% |
| Dimension | Weight |
|---|---|
| Guaranteed premium vs peers, standardized case | 35% |
| Guarantee length and to-age options | 20% |
| Late-payment forgiveness and catch-up | 15% |
| Conversion and flexibility, including limited pay | 15% |
| Carrier strength | 15% |
| Dimension | Weight |
|---|---|
| Price vs peers | 30% |
| Conversion window and products you can convert to | 25% |
| Renewability past the level period | 10% |
| Living benefits | 15% |
| Underwriting, including no-exam limits | 10% |
| Carrier strength | 10% |
| Dimension | Weight |
|---|---|
| Cost per dollar of death benefit | 30% |
| Dividend history, 10-year scale vs peers | 25% |
| Riders, including paid-up additions and term blends | 20% |
| Cash value at years 10 and 20 | 15% |
| Carrier strength and mutual status | 10% |
| Dimension | Weight |
|---|---|
| Exclusions | 35% |
| Price per $1,000 | 30% |
| What is covered (common carrier, travel and so on) | 25% |
| Carrier strength | 10% |
ILIT fit is shown on every permanent product but not graded: strong (GUL or survivorship UL with long guarantees), conditional (an IUL funded to a guarantee and monitored every year) or weak.
Send your email and I'll send the grade-your-own-policy checklist and the in-force illustration request letter.
We’ll email it to you. Hans Goldstein · NPN 20602398.
Rather talk it through? Or book 15 minutes on Hans’s calendar.
Each dimension maps a measured value to a percentile among peers of the same type:
| Grade | Peer percentile |
|---|---|
| A+ | 95th and up |
| A | 85th and up |
| B | 60th and up |
| C | 35th and up |
| D | 15th and up |
| F | below 15th |
Absolute floors apply, so a strong feature is never graded down just because peers are also strong. For example, a 0% floor on index crediting is always at least a B. The overall grade is the weighted average of the dimension grades (on a 4.3 point scale, A+ = 4.3, A = 4.0, B = 3.0 and so on), converted back to a letter.
Carrier strength uses the AM Best financial strength rating with its date: A++ grades A+, A+ grades A, A grades B+, A- grades B. A rating placed under review is noted as a watch item.
Some dimensions can only be measured by running the same case on every product. I run these in the carriers' illustration software and keep the full illustrations on file; pages show only labeled excerpts with the assumptions printed.
Until a product's standardized case is run, its cash value, charge and illustration grades read Pending, and its overall grade is labeled provisional with the share of the Index weight actually graded. If less than half of the weight can be graded, no overall letter is shown at all (the scorecard reads Incomplete). In this pilot every overall grade is provisional.
Grades come from public, dated sources: carrier consumer pages, cap and rate sheets, policy forms, AM Best rating actions, the NAIC complaint index, regulator and court records, and the standardized illustrations above. Materials an insurer marks for financial professionals only are not quoted.
No carrier pays for placement or grades. Hans may earn a commission if you buy through him; ask and he will tell you what he earns on your specific policy.
Negative points are stated as trade-offs with a documented basis (a rating action, a cap change on record, a regulator order or a court filing), linked on the page.
You can do a rough version of this yourself with your annual statement and an in-force illustration:
Or send it to me and I'll do it for you: free policy review.
If a fact or grade is wrong, email hans@hansgoldstein.com with the source. I check it promptly, and if it is wrong I fix the data, re-grade, and log the change here.
| Date | Change |
|---|---|
| Oct 3, 2026 | Goldstein Index v1 published. Pilot grades for 13 IUL, 2 GUL and 1 accidental death product, all provisional on public data. |
Send your annual statement or in-force illustration. You get a written grade within one business day.
Rather talk it through? Or book 15 minutes on Hans’s calendar, or call 213-414-2808.
Hans Goldstein · 213-414-2808 · NPN 20602398, independent licensed insurance producer
Hans Goldstein, CA Insurance License #4273294 · NPN 20602398 · Goldstein & Co. LLC dba Goldstein Insurance Services, CA License #6016830
Contact: hans@hansgoldstein.com · 213-414-2808
General education, not tax or legal advice. Tax treatment depends on your facts and on current law, which can change. Talk to your CPA or estate attorney. Guarantees are backed by the financial strength and claims-paying ability of the issuing insurance company. Guarantees apply only to the contractual terms of the policy. Caps, participation rates, loan rates, charges and dividends are not guaranteed and can change. Hans is paid a commission by the insurer if you buy a policy through him. For life insurance, ask and he will tell you what he earns on your specific policy. Product and company names are trademarks of their owners. Goldstein Insurance Services is an independent agency, not affiliated with or endorsed by any insurer named here. Life insurance requires underwriting; not everyone qualifies. This page describes products in general terms; read the policy and the insurer's disclosures before you buy.