HANS GOLDSTEIN
Methodology Last reviewed: 2026-10-03 Part of How Hans grades

The Goldstein Index: How Life Insurance Is Graded Here

Hans Goldstein, licensed insurance agentWritten and reviewed by Hans Goldstein, licensed insurance producer, NPN 20602398 · CA Insurance License #4273294
Last reviewed · Published October 3, 2026

Editorial review by a licensed agent who may earn a commission. No insurer pays for placement or grades. Hans is paid a commission by the insurer if you buy a policy through him. For life insurance, ask and he will tell you what he earns on your specific policy.

In one paragraph: the Goldstein Index grades every life insurance product of a given type on the same fixed dimensions with the same weights, maps each measured fact to a letter grade against its peers, and combines them into an overall grade. Every grade shows its date and its source. Facts that are not public stay Pending rather than guessed. No insurer pays for placement or grades.

Why a published method

A grade means nothing unless you can see how it was made. Most "best life insurance" lists rank companies with no stated method, and many are paid placements. I would rather show my work: here are the dimensions, the weights, the scale, the sources and the rules for when a grade goes stale. If you think a grade is wrong, the correction policy at the bottom says how to tell me and what happens next.

Two names, kept consistent across the site: the Goldstein Index is this method and the overall letter grade. The Goldstein Scorecard is the table on each review page that shows the Index grades for one product.

Dimensions and weights by product type

Every product of a type is graded on the same keys, so an IUL grade on one page compares directly with an IUL grade on another.

Indexed universal life (IUL)

DimensionWeight
Cap and participation strength15%
Floor and guaranteed minimums5%
Loan options and current loan rate15%
Cost of insurance and charge drag15%
Living-benefit riders10%
Overloan protection5%
Illustration conservatism (AG 49-A/B illustrated rate vs peers)10%
Carrier strength10%
Cash value at years 10 and 20 vs peers, standardized case15%

Guaranteed universal life (GUL)

DimensionWeight
Guaranteed premium vs peers, standardized case35%
Guarantee length and to-age options20%
Late-payment forgiveness and catch-up15%
Conversion and flexibility, including limited pay15%
Carrier strength15%

Term life

DimensionWeight
Price vs peers30%
Conversion window and products you can convert to25%
Renewability past the level period10%
Living benefits15%
Underwriting, including no-exam limits10%
Carrier strength10%

Whole life

DimensionWeight
Cost per dollar of death benefit30%
Dividend history, 10-year scale vs peers25%
Riders, including paid-up additions and term blends20%
Cash value at years 10 and 2015%
Carrier strength and mutual status10%

Accidental death

DimensionWeight
Exclusions35%
Price per $1,00030%
What is covered (common carrier, travel and so on)25%
Carrier strength10%

ILIT fit is shown on every permanent product but not graded: strong (GUL or survivorship UL with long guarantees), conditional (an IUL funded to a guarantee and monitored every year) or weak.

Grade your policy

Get the checklist and a free grade.

Send your email and I'll send the grade-your-own-policy checklist and the in-force illustration request letter.

We’ll email it to you. Hans Goldstein · NPN 20602398.

Rather talk it through? Or book 15 minutes on Hans’s calendar.

The grade scale

Each dimension maps a measured value to a percentile among peers of the same type:

GradePeer percentile
A+95th and up
A85th and up
B60th and up
C35th and up
D15th and up
Fbelow 15th

Absolute floors apply, so a strong feature is never graded down just because peers are also strong. For example, a 0% floor on index crediting is always at least a B. The overall grade is the weighted average of the dimension grades (on a 4.3 point scale, A+ = 4.3, A = 4.0, B = 3.0 and so on), converted back to a letter.

Carrier strength uses the AM Best financial strength rating with its date: A++ grades A+, A+ grades A, A grades B+, A- grades B. A rating placed under review is noted as a watch item.

Standardized cases

Some dimensions can only be measured by running the same case on every product. I run these in the carriers' illustration software and keep the full illustrations on file; pages show only labeled excerpts with the assumptions printed.

Until a product's standardized case is run, its cash value, charge and illustration grades read Pending, and its overall grade is labeled provisional with the share of the Index weight actually graded. If less than half of the weight can be graded, no overall letter is shown at all (the scorecard reads Incomplete). In this pilot every overall grade is provisional.

Sources, and how grades are dated

Grades come from public, dated sources: carrier consumer pages, cap and rate sheets, policy forms, AM Best rating actions, the NAIC complaint index, regulator and court records, and the standardized illustrations above. Materials an insurer marks for financial professionals only are not quoted.

Independence and pay

Disclosure

No carrier pays for placement or grades. Hans may earn a commission if you buy through him; ask and he will tell you what he earns on your specific policy.

Negative points are stated as trade-offs with a documented basis (a rating action, a cap change on record, a regulator order or a court filing), linked on the page.

Grade your own policy: a checklist

You can do a rough version of this yourself with your annual statement and an in-force illustration:

  1. Find the guaranteed column. Does the policy stay in force to at least age 95 on guaranteed assumptions at your planned premium?
  2. Compare the current illustrated rate with the maximum the illustration rules allow (about 6% on most S&P accounts under AG 49-A). Closer to the max means less margin.
  3. Check the death benefit option. Option B (increasing) while you fund, switched to Option A later, usually helps accumulation.
  4. Divide your premium by the policy's guideline or 7-pay limit. Far below it means a thin, minimum-funded policy; at it means max-funded.
  5. Read the loan provisions: fixed, variable or indexed, and the current rate. Indexed and participating loans on current IULs typically charge about 5 to 5.5% (maximums up to 8%); fixed loans often net 0 to 1%.
  6. List your living-benefit riders and whether each is a discount design or a charged rider.
  7. Look up the carrier's current AM Best rating and date.
  8. Note the surrender charge schedule: how many years remain?

Or send it to me and I'll do it for you: free policy review.

Corrections and changelog

If a fact or grade is wrong, email hans@hansgoldstein.com with the source. I check it promptly, and if it is wrong I fix the data, re-grade, and log the change here.

DateChange
Oct 3, 2026Goldstein Index v1 published. Pilot grades for 13 IUL, 2 GUL and 1 accidental death product, all provisional on public data.

Hans Goldstein, NPN 20602398

Want your policy graded on the Index?

Send your annual statement or in-force illustration. You get a written grade within one business day.

Rather talk it through? Or book 15 minutes on Hans’s calendar, or call 213-414-2808.

Hans Goldstein · 213-414-2808 · NPN 20602398, independent licensed insurance producer

Frequently asked questions

What is the Goldstein Index?
It is the published method used to grade life insurance products on hansgoldstein.com: fixed dimensions and weights per product type, a peer-percentile grade scale, and a weighted overall grade. Every grade carries a date and a source.
Why do some grades say Pending?
Some facts are not public, such as charge schedules, or can only be measured with a standardized illustration. Rather than guess, the grade stays Pending until the data is on file.
How often are grades updated?
Grades older than 180 days show a re-grading badge, and products with data older than 365 days drop out of best-of lists automatically. Caps and loan rates are swept monthly.
Does any insurer pay for a better grade?
No. No carrier pays for placement or grades. Hans may earn a commission if you buy through him and will tell you what he earns if you ask.
Can I use the method on my own policy?
Yes. The checklist on this page walks through the guaranteed column, the illustrated rate, the death benefit option, funding level, loans, riders, carrier rating and surrender charges.

Sources

  1. NAIC Actuarial Guideline 49-A (IUL illustrations)
  2. Society of Actuaries, 2017 Loaded CSO, Nonsmoker Male ANB (table 3291)
  3. LIMRA: 2025 full-year top 20 IUL company rankings
  4. 10 CCR §2547.5 (life insurance advertising, comparisons), Cornell LII
  5. NAIC Model 830 (secondary guarantee designs)

Hans Goldstein, CA Insurance License #4273294 · NPN 20602398 · Goldstein & Co. LLC dba Goldstein Insurance Services, CA License #6016830

Contact: hans@hansgoldstein.com · 213-414-2808

General education, not tax or legal advice. Tax treatment depends on your facts and on current law, which can change. Talk to your CPA or estate attorney. Guarantees are backed by the financial strength and claims-paying ability of the issuing insurance company. Guarantees apply only to the contractual terms of the policy. Caps, participation rates, loan rates, charges and dividends are not guaranteed and can change. Hans is paid a commission by the insurer if you buy a policy through him. For life insurance, ask and he will tell you what he earns on your specific policy. Product and company names are trademarks of their owners. Goldstein Insurance Services is an independent agency, not affiliated with or endorsed by any insurer named here. Life insurance requires underwriting; not everyone qualifies. This page describes products in general terms; read the policy and the insurer's disclosures before you buy.

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